The Gaygency

LGBTQ+ audience intelligence. Data-driven strategy. Full-funnel execution.

Book a Call
01Most marketing doesn’t miss because of effort.
02It misses because of understanding.
03Brands don’t struggle to show up.
04They struggle to connect.

We fix the disconnect

We build marketing systems rooted in real audience behavior, so what you put into market actually works. Not more noise. Not more assumptions. Real understanding that drives real performance.

Who We Work With

Different stages.
Same goal.

We work with businesses at every stage, but how we help depends on where you are right now.

Enterprise

Precision over guesswork

Strategy, insight, and campaigns that hold up.

Explore

Growth

Scale without waste

Retention, acquisition, smarter growth.

Explore

Startups

Build it right from the start

Brand, website, launch systems.

Explore

Solopreneurs

Stop doing everything alone

We become the team behind your growth.

Explore
The System

Not services.
A system.

Everything works together. Nothing operates in isolation. Each piece of our system feeds the next, creating compounding growth instead of disconnected tactics.

01
Brand
02
Website
03
Content
04
Ads
05
Customers
06
Retention
07
Optimization
Audience Intelligence

Built on real
data

We use proprietary LGBTQ+ audience insights to target, refine, and scale campaigns with precision.

Most agencies guess. We measure. Our growing dataset enables anonymous targeting and segmentation of LGBTQ+ audiences across the United States, providing behavioral insights that move campaigns from assumption to accuracy.

What This Means For You

Improve targeting accuracy

Reach the right people, not just more people

Refine messaging strategies

Speak in ways that resonate, not perform

Identify new opportunities

Find growth in markets others overlook

Trusted By
Brand partner
Brand partner
Brand partner
Brand partner
Brand partner
Brand partner
Proof

Proof over
promises

Selected results across industries and stages. Real work. Real numbers.

Nasty Pig

Driving Growth Through Strategic Branding

7.85x

ROAS

2.5%

Conv. Rate

+30%

AOV Increase

ContentAdvertisingWebsite

BodyFactory

Reinventing Brand Presence and Online Strategy

20%

YOY Growth

$250k

Sales Weekend

4.5x

ROAS

BrandContentAdvertisingEmailWebsite

Adam’s Nest

Elevating to New Heights

+40%

Online Sales

+70%

Foot Traffic

5k

New Subs

BrandAdvertisingEmailWebsite
View All Case Studies
Testimonials

What our clients say

“The Gaygency just gets it. Lots of agencies can talk the talk when it comes to marketing to our community, this team walks the walk. Nasty Pig wouldn’t be where it is today without them.”

David Lauterstein

CEO, Nasty Pig

“Partnering with The Gaygency has been one of the best decisions I’ve made. Their expertise motivated me to push myself to aim bigger and they were there to guide me and advise me along the way.”

Julius LaCour

Founder, J LACOUR

“This team is absolutely wonderful. They showed us where our shortfalls were and helped us realize where we had the most potential for growth. Then they went to doing what they do best, helped us grow.”

Michael Kelley

Co-Owner, equalpride

“We’ve experienced a 60% increase on our e-commerce business the year we began working together and our seven year old retail business increased over 30% with the help of their local advertising prowess.”

Adam Singer

Founder, Adam’s Nest

“The team at The Gaygency has become a vital part of my brand and business. Their perspective is their biggest differentiator from any other agency I’ve worked with in the past.”

Carl Mollenberg

Theatre Producer & Winner of 13 Tonys

About

Built from
both sides of
the table

Led by Daniel Montelongo, with experience across global brands and LGBTQ+ businesses.

From leading large-scale marketing initiatives at Apple, Dentsu, and Ann Inc. to building campaigns that connect with real audiences, his work bridges strategy, culture, and performance.

The Gaygency was built to close the gap between brands and the audiences they're trying to reach -- through insight, not assumption.

About Us
Daniel Montelongo, Founder of The Gaygency

Daniel Montelongo -- Founder

Let's make this work

If you're ready to build something that actually connects and converts, we should talk.

Book a Call