Daniel
Montelongo
The person brands call when they need marketing that actually understands their audience.
200+
LGBTQ+ clients served
$50M+
Revenue generated for clients
15+
Years in marketing
7.85x
Average client ROAS
Not another
agency founder.
A practitioner.
Daniel has personally led strategy for over 200 LGBTQ+ businesses and generated more than $50 million in revenue for his clients.
He doesn't just advise -- he builds. Every system, every campaign framework, every audience segmentation model The Gaygency uses was designed by Daniel and refined across hundreds of engagements. That depth of hands-on experience is why clients stay, why results compound, and why the work holds up under scrutiny.
Most agencies sell a process. Daniel sells outcomes backed by proprietary data, cultural fluency, and a track record that spans e-commerce, hospitality, healthcare, media, nightlife, nonprofits, and political campaigns.
What makes Daniel different
LGBTQ+ Audience Intelligence
Built one of the only proprietary LGBTQ+ audience datasets in the industry. This isn't survey data -- it's behavioral intelligence used to target, segment, and convert at scale.
Full-Funnel System Design
Designed integrated marketing systems -- brand, website, content, paid media, retention -- for businesses from pre-launch to eight figures. Every piece feeds the next.
Cultural Strategy
Advises brands on how to communicate authentically with LGBTQ+ audiences without performative missteps. The difference between resonance and backlash is understanding.
Growth Architecture
Built growth engines for e-commerce, hospitality, nightlife, healthcare, and nonprofit -- proving the system works across industries, not just one niche.
The proof is
in the numbers
Clients don't stay because of promises. They stay because the numbers move. Daniel has driven 40-60% sales increases, 7.85x average ROAS, 150% conversion rate lifts, and built email lists of 20,000+ subscribers in under a year -- consistently, across industries.
This isn't theory. It's a documented track record built client by client, quarter by quarter, over 15 years.
“The Gaygency just gets it. Nasty Pig wouldn't be where it is today without them.”
David Lauterstein, CEO -- Nasty Pig
Book Daniel
to speak
Daniel speaks at conferences, corporate events, and panels on LGBTQ+ marketing, audience strategy, and building brands that don't just show up -- but connect. His talks are rooted in real data, real campaigns, and real results. No fluff.
Popular Topics
Why most brands fail at LGBTQ+ marketing
Building marketing systems that compound
Audience intelligence as competitive advantage
Cultural fluency in the age of performance marketing
From visibility to conversion: what actually works
Ready to work with someone who gets it?
Whether you need strategy, execution, or a partner who understands your audience as well as you do.