Ric Sena Presents
From Dancefloor to Digital: Elevating Ric Sena Presents
60%
Pre-Sale Sell-through
+20%
Email Opt-in Increase
60%
Pre-Sale Sell-through
+20%
Email Opt-in Increase
30%
Bounce Rate Decrease
The Client
Ric Sena Presents has been a pillar of LGBTQIA+ nightlife in New York City since 2001. Known for iconic dance events and parties, Ric Sena needed a digital presence that matched the energy and reputation of his in-person productions.
The Challenge
Despite decades of brand equity in the nightlife scene, Ric Sena’s digital presence was fragmented and outdated. Event promotion relied heavily on word-of-mouth and social media posts, with no centralized hub for event discovery, ticket sales, or audience building. The disconnect between the brand’s real-world reputation and its online presence was costing ticket sales and limiting growth.
The Strategy
We created a digital home for Ric Sena Presents that centralized event discovery, streamlined ticket purchasing, and built a direct communication channel with fans. The approach focused on reducing friction between hearing about an event and buying a ticket.
Implementation
Designed and built a dynamic website serving as the central hub for all event listings, ticket sales, and brand storytelling
Integrated ticketing platforms directly into the site experience, eliminating the need to redirect to third-party pages
Launched targeted paid campaigns for individual events, using audience data to reach both existing fans and new potential attendees
Built email capture flows that converted website visitors into subscribers, creating a direct marketing channel for future events
60%
Pre-Sale Sell-through
+20%
Email Opt-in Increase
30%
Bounce Rate Decrease
The digital transformation delivered immediate impact: 60% of tickets sold through pre-sale before events, a 20% increase in email opt-ins, and a 30% decrease in bounce rate. Ric Sena Presents finally had a digital presence that matched the energy of the events themselves.
Key Takeaway
Centralized digital hub for NYC’s iconic queer nightlife